Your ride, your way
Choose between guided group adventures or go self-guided at your own pace.
Pedal Ventures was born from a shared passion for travel, cycling, and innovation. Founded by Luke, Kenan, and Rob - three friends with expertise in marketing and technology - we set out to redefine the experience, and offer an inspiring and inclusive collection of tours for riders of all levels.
Our goal is simple: to provide unforgettable and accessible cycling adventures while delivering an industry-leading level of customer service. By partnering with knowledgeable and passionate locals, and harnessing smart technology, we’re making it easier than ever for cyclists to explore breathtaking landscapes with seamless support along the way.
Whether guided or self-guided, our tours offer the perfect balance of freedom and support - so you can focus on the ride while we take care of the details.
Pedal Ventures began as a side project, something I worked on during evenings and weekends, born from a mix of curiosity and passion. With the addition of Kenan and Rob, it soon grew into a full-fledged business, blending my love for cycling, travel, entrepreneurship, and marketing.
Outside of work, I’m a keen cyclist. I’ve raced the London 100 on a Brompton, cycled and camped the North Coast 500 in Scotland, and explored many corners of France, Spain, Mallorca, and Portugal by bike. Next on the list? A family ride along the Danube... or perhaps somewhere in Asia.
As a lifelong passionate traveler and cycling enthusiast, I co-founded Pedal Ventures to share the joy of discovering new places on two wheels. With a background in Performance Marketing for the last 12 years, I specialise in categories including travel and I have been involved in some amazing growth stories in this space. Next up, I can’t wait to share ours.
After setting off on some incredible cycling adventures of my own, I’m excited to help connect riders of all levels to unforgettable experiences, and build a trusted brand that can deliver well-organised adventures for any level of cyclist.
Outside of work I love to see the world. I’m currently exploring the mountains of Andalusia both with and without a bike (depending on the gradient!). And this summer I have plans to discover Mallorca by boat and bike.
I’m Kenan – a web designer and developer who enjoys creating clean, user-focused digital experiences. I’ve worked on a range of projects, from bespoke websites to full-scale platforms, always with an eye for thoughtful design.
Outside of work, I enjoy travelling and discovering new places – recently by bike. I'm fairly new to cycling, but it's become a great way to slow down, explore, and see the world from a different perspective.
Through Pedal Ventures, I’m combining my digital skills with my love for travel and adventure – helping build a brand that inspires others to get out there and discover more by bike.
Choose between guided group adventures or go self-guided at your own pace.
We handle your luggage and accommodation, so you can focus on enjoying the ride.
Every tour is handpicked for scenic beauty, tasty food stops, and unforgettable moments.
You can ride easy knowing your money is fully protected by PTS, and tours run by our trusted local partners.
Speak to one of our experts and get a bespoke quote today.
