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Pedal Ventures
Pedal Ventures was born from a shared passion for travel, cycling, and innovation. Founded by Luke, Kenan, and Rob - three friends with expertise in marketing and technology - we set out to redefine the experience, and offer an inspiring and inclusive collection of tours for riders of all levels.
Our goal is simple: to provide unforgettable and accessible cycling adventures while delivering an industry-leading level of customer service. By partnering with knowledgeable and passionate locals, and harnessing smart technology, we’re making it easier than ever for cyclists to explore breathtaking landscapes with seamless support along the way.
Whether guided or self-guided, our tours offer the perfect balance of freedom and support - so you can focus on the ride while we take care of the details.
My career began in sales and marketing for an adventure travel company, and I’ve since worked with over 10 businesses in the industry. Along the way, I’ve also co-founded two travel businesses - most recently, Pedal Ventures.
What started life as an entrepreneurial side project, a hobby for the evenings and weekends, soon became a business - and a fusion of passions: cycling, travel, business and marketing. Partnering with Rob and Kenan, Pedal Ventures is discovering and offering you new routes across Europe and a refreshed brand launch in Summer 2025.
Outside of work, I’m an avid cyclist. I’ve raced the London 100 on a Brompton, cycled and camped my way around Scotland’s North Coast 500, and cruised many of the regions in France, Spain, Mallorca and Portugal. Next on the list? The Danube or Champagne region with family... or maybe Asia.
As a lifelong passionate traveler and cycling enthusiast, I co-founded Pedal Ventures to share the joy of discovering new places on two wheels. With a background in Performance Marketing for the last 12 years, I specialise in categories including travel and I have been involved in some amazing growth stories in this space. Next up, I can’t wait to share ours.
After setting off on some incredible cycling adventures of my own, I’m excited to help connect riders of all levels to unforgettable experiences, and build a trusted brand that can deliver well-organised adventures for any level of cyclist.
Outside of work I love to see the world. I’m currently exploring the mountains of Andalusia both with and without a bike (depending on the gradient!). And this summer I have plans to discover Mallorca by boat and bike.
I’m Kenan – a web designer and developer who enjoys creating clean, user-focused digital experiences. I’ve worked on a range of projects, from bespoke websites to full-scale platforms, always with an eye for thoughtful design.
Outside of work, I enjoy travelling and discovering new places – recently by bike. I'm fairly new to cycling, but it's become a great way to slow down, explore, and see the world from a different perspective.
Through Pedal Ventures, I’m combining my digital skills with my love for travel and adventure – helping build a brand that inspires others to get out there and discover more by bike.
Holidays booked through Pedal Ventures are protected by PTS, keeping your money safe.
Our team has decades of experience creating extraordinary cycling holidays.
Speak to one of our experts and get a bespoke quote today.
